Why communicating is good for companies.
ICT have impacted our daily lives, our ways to work and how we communicate. It is easier than ever to stay ahead, stay in touch and share. Yet, there are still many organizations that struggle. The truth is that part of success in managing change lies in the leader´s ability to choose right communication channels that match the context. Leadership has communication as a cornerstone. Messages will try to decrease resistance and encourage positive change attitudes. A lot has to do with creating understanding. Voice, actions, body language, tone send messages across the organization. To find out if the leader has created this comprehension, the best way is to listen and encourage feedback. Communicating is a primary tool.
Angela Behrendt is a consultant, researcher, professor and advocate for creativity and innovation.