The Creative Brain de Ned Herrmann Written in a user-friendly tone and liberally illustrated, The Creative Brain traces the scientific and historical roots of Ned's time-proven approach to developing our untapped creative resources. Ned's examination of the psychology and physiology of the brain led him to develop a four-sided model of thinking styles that are metaphorically attributed to four regions of the brain. These four quadrants (A, B, C, D) may be characterised as: A-logical, B-organised, C-interpersonal, and D-imaginative. Creativity, Ned discovered, is a process involving all four quadrants. Ned explains why all four quadrants are important and teaches readers how to access their own full creative potential, both at home and at work. Language : English

The Whole Brain Business Book de Ned Herrmann Goodbye, left brain/right brain! Farewell to simplistic concepts and superficial solutions! In the hot arena of mind research and its applications in business, the new benchmark is Ned Herrmann's Whole Brain Technology. It delivers what it promises! In his most recent book, Herrmann himself shows how to apply his famous four-quadrant paradigm for maximum productivity and creativity at work. It is the first book to apply whole brain thinking directly to business. The culmination of decades of research, this guide is as well-balanced as the model of the brain it describes. It is visionary and creative, logical and organised, with conclusions drawn from a database of over 100,000. Language : English