In turbulent times the classic challenge of communication - the right message to the right audience at the right time – becomes even more important. In research it is seen that communication is the constant key factor for happily married couples. The thread of communication holds relationships together.

In change processes working communication systems play the same bonding role. Content, context and timing are as important for organizations as they are for individuals. Communication is the backbone of any transformation and network technologies have a strong impact to drive innovation.

Finding new business models that take leverage effects of communication into consideration are crucial: the first step in communicating change is identifying key stakeholders. If the stakeholders do not understand the change and do not have the necessary information to change, then how can we expect a project to succeed?